Does the thought of promoting yourself or business freak you out?
Yeah, it did for me too for a long time – and still I get pangs of, “ugh, people are going to think I’m in love with myself” here and there.
I think that all the loud-mouthed, super salesy people are ruining it for the rest of us! They have no qualms about spamming, promoting or networking in ways that make people like us roll our eyes.
And the rest of us are standing in the corner, the wallflowers, shyly waving to our audience.
The thing is, those super salesy people are getting seen!
If you have a service, product or book – you have to let people know that you and they exist!
Don’t let the loud mouths be the only ones getting seen. Let’s change the game.
It is a great disservice to the world to remain small and not share your gift.
To help you with the icky thought of self-promotion, I want to share two ways you can get started promoting yourself without feeling uncomfortable or salesy.
1. Start an email opt-in listPlease, please, please!
This is a list of people who give you their email addresses and permission for you to email them.
It’s an “email me interesting stuff” list!
This means you sign-up for an email marketing service (like Mail Chimp or Get Response) and use one of their form builders to add an opt-in form to your website or blog. It’s super easy.
Your audience can then sign-up for your email list right there on your website.
This is what we call permission marketing. It means you get permission from the person who signs-up to email them!
I get cold calling and randomly emailing strangers is awkward, but how can this be so bad if your subscriber gave you express permission?
That person stumbled onto your website, subscribed to your email list and basically said, “heck yeah I wanna hear what you have to say!”
And now for the second part.
2. Email your list regularly and provide awesome materialFind a frequency for when you send out emails that works for you and your subscribers. It might be one per week or one per month. You will figure that out through testing and asking your list.
And be sure to always send out content to your readers that they are going to love and get a ton of value out of.
Now I could go into detail for days about sign-up form placement, the best content to send and all the jazz. But I want you to focus on these two steps:
Now, go get ‘em!