Does the thought of promoting yourself or business freak you out?
Yeah, it did for me too for a long time – and still I get pangs of, “ugh, people are going to think I’m in love with myself” here and there.
I think that all the loud-mouthed, super salesy people are ruining it for the rest of us! They have no qualms about spamming, promoting or networking in ways that make people like us roll our eyes.
And the rest of us are standing in the corner, the wallflowers, shyly waving to our audience.
The thing is, those super salesy people are getting seen!
If you have a service, product or book – you have to let people know that you and they exist!
Don’t let the loud mouths be the only ones getting seen. Let’s change the game.
It is a great disservice to the world to remain small and not share your gift.
To help you with the icky thought of self-promotion, I want to share two ways you can get started promoting yourself without feeling uncomfortable or salesy.
1. Start an email opt-in listPlease, please, please!
This is a list of people who give you their email addresses and permission for you to email them.
It’s an “email me interesting stuff” list!
This means you sign-up for an email marketing service (like Mail Chimp or Get Response) and use one of their form builders to add an opt-in form to your website or blog. It’s super easy.
Your audience can then sign-up for your email list right there on your website.
This is what we call permission marketing. It means you get permission from the person who signs-up to email them!
I get cold calling and randomly emailing strangers is awkward, but how can this be so bad if your subscriber gave you express permission?
That person stumbled onto your website, subscribed to your email list and basically said, “heck yeah I wanna hear what you have to say!”
And now for the second part.
2. Email your list regularly and provide awesome materialFind a frequency for when you send out emails that works for you and your subscribers. It might be one per week or one per month. You will figure that out through testing and asking your list.
And be sure to always send out content to your readers that they are going to love and get a ton of value out of.
Now I could go into detail for days about sign-up form placement, the best content to send and all the jazz. But I want you to focus on these two steps:
Now, go get ‘em!
Understanding the anatomy of a ‘perfect’ blog post will help you better communicate with your readers.
Just like those MLA-formatted essays in college, your blog posts need structure in order to help them shine.
The goal is to create a blog post where the formatting accentuates the valuable information contained – all in an organized and clear way.
So, how does that look? Below is a great blog format suggestion from Social Triggers. Now, everyone is going to have a different style and what I love about blogging is that there are no hard and fast rules – just some best practices.
Take a look at the suggestions below and see what fits and what doesn’t BUT don’t be afraid to try a couple new things.
Here’s two things I’d love for you to try:
1. Connect emotionally. If you’re a solopreneur, author or your story is pivotal to the creation of your business/work seek to connect with your audience in a personal way.
2. Have a call to action! You don’t always have to sell something, but do strive to continue the conversation with your reader. This could be asking them to share their opinions in the comments sections, to tweet your article, subscribe to your newsletter, or refer a friend.
What two things are you going to try in your next blog posts? Let me know by commenting below!
When we view our blogging through the lens of our chakras, we can better understand our own creative process and ultimately how we express who we truly are through our writing.
Archetypes are patterns of behavior that show up in every aspect of our lives – from the way we look, feel, react, think, WHAT WE BLOG ABOUT, and our value systems. Archetypes provide us with a set of tools, skills and potentialities and also serve as a source of our personal power.
I believe one of the best ways to look and understand archetypes is through the chakra system.
These swirling wheels of energy correspond to massive nerve centers in our body. Each of the seven main chakras contains bundles of nerves and major organs as well as our psychological, emotional, and spiritual states of being.
So each chakra embodies an archetype – a pattern of behavior that you can apply to the type of blogger you are, or wish to be.
Two things before we dig in:
Root Chakra – The Guinea Pig
This type of blogger is interested in trial and error and sharing their iterative process with the world. Think of them as a crash test dummy. They are the ones taking the first leap and busy reporting back what they learned to the rest of us.
A great example of this is Pat Flynn from Smart Passive Income. His goal has always been to share the strategies that have helped him grow his online business. you can view his website here: http://www.smartpassiveincome.com/about/
The Sacral Chakra – The Beauty Hunter
This type of blogger is obsessed with the aesthetics and sensuality of their world. They hunt for beauty everywhere and when they find it they bring it to light and display it for the world to see and admire. They can often be found taking photos as they travel the world, showing off hidden gems at a flea market, or tasting coffee at a brand new, funky coffee shop. These bloggers also make exceptional curators and don’t always create the content, but find it and share it.
An example of a The Beauty Hunter archetype is Design Milk. It is a design blog featuring interior design ideas, architecture, modern furniture, home decor, art, style, and technology. View it here: http://design-milk.com/
The Solar Plexus Chakra – The Personal Brand
These bloggers have the goal of growing their brand or business’ reputation and influence online. The solar plexus chakra governs personal power and action, and these bloggers are very goal oriented. They know their purpose for blogging, understand the value they provide to their readers and get the results!
A great example is Chris Guillebeau. He is an author, and thought-leader in self-development arena. Guillebeau teaches how to live a life you love through the exploration of life, work and travel. You can see from his blog how authentic and clear he is on who he is and the value he delivers. Note how humble he is – don’t get fooled into thinking you must be extroverted or salesy to embody this archetype. Check Chris out here: http://chrisguillebeau.com/
The Heart Chakra – The Guide
These bloggers brings you in at a certain stage in their life and take you along with them on their journey. They are open, transparent and teach through example. You feel like you know them, and often when you read their posts, if feels more like reading a letter from a friend.
A beautiful example of this archetype is Kris Carr. Kris was diagnosed with stage 4 cancer in 2003 and since then has been inspiring people to live their best and healthiest lives by sharing her story, ways of living and most prominently, her shining example. View her website here: http://kriscarr.com/all-posts/
The Throat Chakra – The Evangelist
These bloggers are all about studying information, presenting key viewpoints and promoting discussion around these key topics. These bloggers always have something to say…and you always know where they stand!
An awesome example is Gary Vaynerchuk. Gary V is an entrepreneur, author, public speaker, and has a BIG personality. Check him out here: https://www.garyvaynerchuk.com/
The Third Eye Chakra – The Life Improver
These types of bloggers are intent on helping you improve your life. They have tips, tricks, recipes, short cuts, techniques, articles, deals - anything and everything you could need to learn how to live an improved life.
One things to note about the Life Improver is often they aggregate this information, so they are master curators of life improvement material.
The Crown Chakra – The Sage
This blogger has acquired their ‘sage-like’ wisdom from years of practice in a specific field. Often The Sage blogger has experience each (or at least many) of the other blogger archetypes before fully embracing their sage status.
A brilliant example of this archetype is Seth Godin. He is renowned marketer and author and is a prolific, and I mean prolific blogger (one post per day for years!) I Highly recommend you check out his blog here: http://www.sethgodin.com
Isn’t it fascinating to view blogs from this higher perspective? There really is so much more than meets the eye. But what I’m really doing with this whole exercise is showing you that the only qualification you need is YOU.
Understanding your main blogging archetype can help you see how important and unique your message is. Embrace this role whole-heartedly.
Now that you see how the blogging archetypes work with the chakras and have some examples of blogs that embody both…
What is your main blogging archetype?Comment below with your main archetype…and be sure to include your blog/website!